Heard any negative news coming from Apple, lately?
You've got this great, new O/S, iOS6 and you've got this great, new iPhone 5 causing excitement everywhere. And, you just happen to be on the team that developed the new 'Maps' software - which is destined to knock Google Maps off of your devices. Oh...one more detaiL...the thing is obviously not ready for prime time.
Imagine being in the rollout meetings. What do you do? Are you going to be the one to tell the boss that they should hold the release? I wonder if anyone actually tried to do that (and kept their head). Of course, you may also enter an alternative universe in which you:
- Convince yourself that, contrary to the information in front of you, your product is the "Best Maps app ever!"
- Convince yourself that only a few people rely on Maps and it won't be a big deal if it isn't 'perfect'
- Ignore the issues entirely and release it, anyway
Did Apple choose door #3? Inertia is difficult to contravene; after all, a body in motion stays in motion. I'm pretty sure, based on the fallout, if Apple had the opportunity for a do-over, they'd seriously consider another path. Pretty sure...they do have a history of a, "Damn the torpedoes!" attitude; but, they're certainly not alone.
Lesson #1 - Never replace a superior product with an inferior one. Even if your product is 'adequate', customers will already have been 'spoiled' by the previous experience and expect an equal - or greater - experience (otherwise, why switch?). This will only serve to augment the replacement product's shortcomings, as if one trained a magnifying glass on them.
Hey, I'm not a billionaire...I'm sure Apple isn't particularly interested in my opinion. However, I did notice how quickly the company gave out the name of the manager in charge of developing the app...
As the Beastie Boys suggest, Check Your Head.